Cotton On Foundation assists Geelong based charity Rainbow Riders by funding their full time Marketing and Fundraising Manager Deb Hallmark.

Rainbow Riders are an amazing charity assisting our disadvantaged youth. The program participants care for horses and are rewarded with a sense of ownership, building a self-confidence that these children have never experienced.

Rainbow Riders is an independent organisation and has operated as a registered not for profit children’s charity since October 2001. The charity is situated on a 40 acre farm 14 kms from Geelong’s CBD. Rainbow Riders creates opportunities for young people from the Barwon region to enhance their quality of life.

Cotton On Foundation has assisted by appointing Deb Hallmark as the full time Marketing and Fundraising Manager to help Rainbow Riders become a self sufficient, high quality charitable organisation.

Since the appointment of Deb the organisation has been able to raise over $150,000 in under 6 months as well as secure the services of Gary Ablett Jr and Cadel Evans as their official patrons.